Sybenetix

What I did

Sybenetix is a leading Enterprise Behavioural Analytics company working with hedge funds, banks and asset managers to improve investment performance and conduct management at an individual, team and company-wide level.

Their flagship product, Sybenetix Edge, provides investment teams with the automatic behavioural profiling and real-time decision support tools needed to measure and manage decision-making skill, counter behavioural biases and build a model for excellence in investment performance.

The problem

From a brand point of view, the company (then known as Invest Intelligence) looked like a brand new startup with limited brand presence, inconsistent materials and a poor template website.

Edge had a proven backend performance but confusing flow and inconsistent user interface - everything needed a design overhaul.

The solution

Invest Intelligence was reborn as fresh and sophisticated Sybenetix, with new logo and branding, website and other material that was produced to help raise further investment and product uptake.

Along with the new brand, Edge was completely redesigned with clarity of information being key to displaying the vast amounts of data necessary. Because of the amount of data on display, flexibility of the screens and adjusting the number of panels the user required, was of huge importance.

The result

Early feedback showed the all new Sybenetix Edge was proving to be a great success in the field and in 2015 Sybenetix was nominated for the FinTech50 and was presented to the New York financial community by Mayor of London, Boris Johnson.

Unfortunately, this result does mean I’m extremely limited in what I’m able to put online, but you can read more about the acquisition here.